wash crush Join

A crush on
wash day.

A plush hair towel with scalloped edges and Black Cherry piping.

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Product concept preview.

Guava and Buttermilk Wrap Crush hair towels with Black Cherry scalloped trim and embroidered logos
Guava + ButtermilkWrap Crush

Wrap Crush

One towel. Two colours.

Guava coral pink Wrap Crush hair towel, softly folded to show its scalloped edge

Choose a colour

Guava

Warm coral pink with Black Cherry trim and embroidery.

Fabric

Softly plush microfiber

Edge

Scallops & Black Cherry trim

Fastening

Two fastening positions

Colour and construction shown as concepts. Final details may vary.
Close-up of the heart inside the embroidered Wash Crush logo, fine microfiber and scalloped Black Cherry trim

Scalloped piping & embroidery

A closer look.

Black Cherry piping follows the shallow scalloped edge. The embroidered Wash Crush logo carries the same heart as our wordmark.

A woman wearing the Guava Wrap Crush hair towel during a quiet moment by the bathroom window

Make a moment
of wash day.

For the time between washing your hair and getting on with your day.

A little treat.
All wrapped up.

For you, or someone you love.

An open Guava Wash Crush box with a folded hair towel, scalloped cream sleeve and the message you’ve got a crush inside the lid

Before launch

When does Wrap Crush launch?

The launch date and pricing are still being finalised. We’ll share both here before orders open.

Will it work for my hair?

We’re developing a generous wrap shape with adjustable fastening. Fit, dimensions and fabric performance will be checked with physical samples, and we’ll share the final details before launch.

Where will it be available?

We’re planning our first launch for the United States. International availability has not been confirmed.

Your information

Privacy

Wash Crush is operated by ATANA Works LLC, Wyoming, United States. Business mailing address: 30 N. Gould St. Ste R, Sheridan, WY 82801, USA.

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Updated 14 October 2026.